Insights
Practical guides, no fluff.
How to get found by AI search, automate the right things, and keep a software business lean.
Search /How to get your business cited by ChatGPT, Perplexity and Google AI OverviewsA practical guide to answer-engine optimization: the entity, schema and content work that gets a business named by ChatGPT, Perplexity and Google AI Overviews.Workflow /The six highest-ROI automations for a small businessSix concrete automations that pay for themselves fastest in a small business, what each typically costs, and how to sequence them without overbuilding.Cloud /How to cut your AWS bill without slowing your productA practical cloud cost audit: where AWS spend hides, the fixes that are safe to make first, and how to do it without risking production.Web /A non-technical founder’s guide to shipping a SaaS productHow a non-technical founder can get a SaaS product built without being taken for a ride: what to scope first, how to price it, and how to keep control of the code.Search /What is answer-engine optimization (AEO), and does your business need it?Answer-engine optimization explained: how it differs from SEO, why AI answers now influence buying decisions, and how to tell whether your business needs it.Data /DPDP Act compliance for small businesses: a practical starting pointWhat India’s DPDP Act 2023 asks of a small business, the practical steps to get compliant, and how to turn a filing obligation into good data hygiene.Workflow /How an AI agent saves a CA firm ten hours a weekWhere a CA or accounting practice loses the most hours, and how an AI agent automates client follow-ups, document chasing and routine queries.Search /Google AI Overviews: what businesses need to knowGoogle AI Overviews answer questions before users reach the links. Here is what they are, how they pick sources, and what a business should do about them.Website /Fixed price vs hourly: how to pay for web and software workThe honest trade-offs between fixed-price and hourly billing for web and software projects, and the payment structure that protects a client.Website /How to choose a web design agency (without getting burned)The questions that separate a reliable web design agency from an expensive mistake, and the warning signs worth walking away from.